- Perceived need or desire by customer for product category or subcategory defined by combination of attributes, application, user group, distinguishing characteristic
- The brand is among the set considered by customer to be relevant for the product category or subcategory
BuddhaHa means Buddha Happiness or Enlightened Happiness. Not really a Buddhist in religious sense. Juz someone who finds Buddhism helpful in my daily affairs - helping me stay happy & find meaning in life.. and i certainly hope to share tis joy with others as well! Of course, life is not juz abt life philosophy.. i'm also into composing, cooking, business management; self-improvements, photography; swimming.. & more ;P
Monday, June 30, 2008
What is brand & product relevance?
Learned from book 'Brand Portfolio Strategy' by David A. Aaker page 103, relevance for a brand has two conditions. (not in exact words though..)
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