Brand Valuation

Most firms incorporate 3 main ingredients of:

(i) income (what the brand is earning),

(ii) market (comparable transactions), and

(ii) cost (cost to build a similar brand).

Customer Equity

from HBR May 2008 pg 118, Customer Equity is the present value of the anticipated lifetime revenue the company's customers will generate, minus their acquisition & retention costs

3 measurable components of Customer Equity: (i) customer acquisition, (ii) customer retention, (iii) share of wallet.

Brand Equity? probably similar in nature with Customer Equity. It consider the (i) brand creation/acquisition, (ii) brand sustainability/growth & (iii) brand performance/revenue.

From another source:

Brand Value = Brand Equity + Price + Product Features.