One day, John the GM of a shoe company assembled David and Tom to his office. And he told them that he intend to find new market for his shoes. Separately, he sent them overseas toa developing country. David who flow off first reached the place and was dismay to find that the folks there were so backward that they dont wear any shoes. Tom arrived a day later and found the same conclusion. However, he was happy with his findings.
A week later, back in John's office, the GM asked them for their assessment. David, in his rather depressed tone, said that there is no market as no one there wore any shoes! GM then turned to Tom who was grinning all this while. When it's Tom's turn, he said he saw great potential there as no one wore any shoes! So there's a huge market to be filled. A very big market gap waiting for them to develop! ;-)
Lessons learned: (i) see things thru different lens, (ii) employ people who view things differently from you, (iii) always challenge your beliefs & creativity
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