just went to the new library at Bishan.. and borrowed a few books. One of them is titled "4-D branding" by Thomas Gad.
Wished i had more time to read but just managed to skim thru.. Finally knows what 4-D stands for.. they are the 4 dimensions of branding! (i) Social (ii) Spritiual (iii) Functional (iv) Mental.
Think after all the innovation we have and the IPRs & IPM in place, it's left with marketing and branding to bring the products and services to the customers or vice versa??
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