what's next after innovation?

innovation has been the buzz word since abt five years ago.. and i think it will still be relevant for many years to come.. However, i believe a new buzz word will surface that complement innovation well.

Think abt it.. so what if u have many innovations.. your innovation process may work and many ideas were realized and sold to the marketplace making lots of money.. but beware,.. if u're not careful, yr innovations will be copied and stolen - it's so easy these day.. So, u will need to protect them earnestly.. Thus, u will need to know IPR (Intellectual Property Rights) and IPM (Intellectual Property Management). And IP is not just about protection - by registering your patents, trademarks and designs.. It's also about creation, ownership and exploitation - giving a holistic approach.

Very soon, companies will find IPM or IP management becoming more and more important when they realised that increasingly their revenues will be coming from such intangible assets - the output of their highly skilled human capital. All the more they need to pay attention to these IPs - identify them and have an IP portfolio for them which then is aligned to the overall business strategies.

For more info, u may visit IP offices.. every country has one such office. Click here to visit Singapore IP office. IPOS.