Thursday, December 14, 2006
What's the third wave of F&B?
The first wave was fast food.. with the burger, french fries & soft drinks served fast in a relax environment..
The second wave was coffee clubs.. with the expensive coffee, cakes & more sweets in an even more cozy environment..
And for a moment we thought bubble tea is the third wave! sadly it died a natural death.. partly due to too many players.. too easily emulated.. and nothing much but sweet syrup water!
So, what's the third wave gonna be? mmm.. still thinking, still dreaming,.. wat do u think? ;-)
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