ideas aplenty!

i just had lunch with a friend.. and we were talking abt biz ideas.. i realised that there's a lot of ideas on our minds.. but why aint we actually working on them?! ;-( must be the risk involved.. maybe we're not 100% sure it will work.. perhaps there're better ones.. i'm specially cautious of those that will earn big bucks.. i usually reflect if it's ethical or not.. no matter how attractive it may be.. i prefer those ideas that 'flows with me' and with nature.. guess i will just be present & observe the flow for the moment.. ;-)