this morning i read something interesting on customer buying pattern - conversion route.. here i tried to capture some essence plus my own interpretation.. the concept is encapsulated in the acronym S.P.A.R.E.
S - Suspecting customer. The market segments you may be interested in but you have not decide yet.
P - Prospecting customer. Your target market segments. Marketing efforts will be pumped into here.
A - Actual customer. Converted paying customers. Actual brand/product/service is being experienced here by the customers.
R - Regular customer. If they like it, they become your regular customers with repeat buys.
E - Excellent customer. They like it so much that they started telling others their experience with the brand/product/service as well.
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