3 F on web design

1. Flash - Watch your flash download. Too heavy flash will slow downloading.. a page that takes more than 8 seconds is considered bad..

2. Frame - Avoid using too much frames. Web search scrawlers will have problem identifying your page and thus will not registered properly on search engine and its results..

3. Fanciful graphics - Keep the users focused on your key message. Dont distract or overwhelm them with graphics. Use them sparingly and with the right intent.

note: while i learned the above from an Internet Business Consultant, i don't totally agree with them. To me, it all depends on the kind of business you are doing and the kind of image you are trying to project to your target market segments. So, take it with a pinch of salt.