Plan or not to plan

The most important thing about planning is not the plan.

As Eisenhower observed: "In preparing for battle i have always found that plans are useless but planning is indispensable".

Planning forces you to think deeply and futuristically in a more systematic manner.

Extracted from FAQs Marketing by Philip Kotler book page 97.

So, in my own words, i think that since it's not the plan that matters most, it's the process of planning which forces you to think deeply and critically that matters most. ;-)